*hypothetical project


Foxof


logo
identity
illustration

Foxof is a place where book lovers can sell, buy or share their favorite stories. It works like a second hand library, but it is also a community of people who meet through book experiences.

The customer shares his comments and reviews of a particular book on a data base which is free access. If he wishes, he can also give permission to Foxof to share his email so that he can be contacted by other readers with similar interests. 


Foxes often symbolize mental sensivity. The visual identity revolves around the animal in combination with a deep and earthy color palette. The illustration and font used are clean and angular to highlight the intellectual side of the brand.















Mark